Course content:

  • Session 1: Introduction, What’s on the Horizon in Dentistry, Changes Dental Offices will Face in the Future
  • Session 2: Introduction to the Science of Influence, Our Foundation for All Things Marketing
  • Session 3: Marketing Terms Defined
  • Session 4: Grassroots Marketing (Dental Savings Plan, Steakhouse Seminars and more)
  • Session 5: Internal Marketing
  • Session 6: External Marketing (Introduction to External Marketing, Fishing with Multiple Fishing Poles vs. Deer Hunting)
  • Session 7: The 7 Pillars of External Marketing: Pillar # 1 Who is Your Market?
  • Session 8: The 7 Pillars of External Marketing: Pillar # 2 What is Your Differentiating Message?
  • Session 9: The 7 Pillars of External Marketing: Pillar # 3 Marketing Mediums
  • Session 10a: The 7 Pillars of External Marketing: Pillar # 4 Part I
  • Session 10b: The 7 Pillars of External Marketing: Pillar # 4 Part II
  • Session 11: The 7 Pillars of External Marketing: Pillar # 5 What’s Your Offer that Attracts a Better Quality Patient?
  • Session 12: The 7 Pillars of External Marketing: Pillar # 6 ROI Tracking
  • Session 13: The 7 Pillars of External Marketing: Pillar # 7 Adding More Influence to Your Marketing
  • Session 14: Lost Opportunity-The Issue Plaguing Every Dental Office 36:12
  • Session 15: Lost Opportunity from Poor Staff Conversions, Telephone Language to Increase Staff Conversions

December 21st, 2018

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