The Phelps Institute Video Course Package (6 Months)

Description

Course content:

• Session 1: Introduction, What’s on the Horizon in Dentistry, Changes Dental Offices will Face in the Future
• Session 2: Introduction to the Science of Influence, Our Foundation for All Things Marketing
• Session 3: Marketing Terms Defined
• Session 4: Grassroots Marketing (Dental Savings Plan, Steakhouse Seminars and more)
• Session 5: Internal Marketing
• Session 6: External Marketing (Introduction to External Marketing, Fishing with Multiple Fishing Poles vs. Deer Hunting)
• Session 7: The 7 Pillars of External Marketing: Pillar # 1 Who is Your Market?
• Session 8: The 7 Pillars of External Marketing: Pillar # 2 What is Your Differentiating Message?
• Session 9: The 7 Pillars of External Marketing: Pillar # 3 Marketing Mediums
• Session 10a: The 7 Pillars of External Marketing: Pillar # 4 Part I
• Session 10b: The 7 Pillars of External Marketing: Pillar # 4 Part II
• Session 11: The 7 Pillars of External Marketing: Pillar # 5 What’s Your Offer that Attracts a Better Quality Patient?
• Session 12: The 7 Pillars of External Marketing: Pillar # 6 ROI Tracking
• Session 13: The 7 Pillars of External Marketing: Pillar # 7 Adding More Influence to Your Marketing
• Session 14: Lost Opportunity-The Issue Plaguing Every Dental Office 36:12
• Session 15: Lost Opportunity from Poor Staff Conversions, Telephone Language to Increase Staff Conversions